Editorial
The Fifth Year: htown's Intimate Celebration
On an evening in September, family, friends and collaborators gathered together to celebrate htown's fifth birthday. A space that has expanded from an independent concept store and is now a gentle force of energy within London's fashion landscape. A celebration of five years, championing emerging designers, diversity and community.
SOREL: When Practicality Meets Contemporary Design
In London, where long commutes, erratic rain, and frigid temperatures necessitate footwear that can keep up, SOREL l has become a mainstay. Read SOREL’s progression here.
From Vancouver to London: Purple Brand's Streetwear Evolution
Purple Brand, the Vancouver-born cult denim label, makes its London debut at htown. Fusing luxury craftsmanship with gritty streetwear, the brand brings its bold aesthetic, hip hop credibility, and all-season versatility to one of the world’s most progressive fashion capitals
Martine Rose SS26: Where Masculinity Meets Market Day
Martine Rose's Spring/Summer 2026 collection marks a notable return to her London roots. In response to the British Fashion Council’s decision to withhold their annual June shows this year, the BFC New Gen alumna took matters into her own hands - staging a self-orchestrated showcase.
CAMPERLAB breaks boundaries at htown
CAMPERLAB is the punk-leaning sister label and spin-off of the heritage and experimental brand Camper. A courageous label, that connects radical architectural design with ethical production. Successfully breaking new ground with every collection. The vision is both contradictory and curious, where surrealist textures, bold silhouettes and sustainability meet.
Future in frequencies: Kaytranada comes to htown
htown set the stage for a groundbreaking pop-up celebrating two of Canada’s most influential creative forces. Genre-blending producer Kaytranada and utilitarian inspired menswear designer, Spencer Badu. The night fused sound and style meticulously into an experience that reflects both artists vision of bold, refined and experimental.
Refreshing New Brand ‘SWEETLIMEJUICE’: SS24 Silvers
Crafted in London, The powerhouse jewellery brand SWEETLIMEJUICE debuted in 2019. With a citrus-infused brand name, these handcrafted metal pieces are the perfect silverware for your Spring/Summer wardrobe.
It’s All Kicking Off: htown’s Sporting-Summer Staples
Amidst the backdrop of (S)painful loss, the European Football Championships draw to a close, marking the end of a rollercoaster summer for England supporters. Throughout a tumultuous season, memories abound—from electrifying matches to our wardrobes.
htown: Talk-Of-The-Town
It’s time to explore the current most icebreaking fashion news; covering all things community, concession and collaboration. Find out more about all those talk-of-the-town shows, new drops and partnerships, in one place.
htown x GUESS USA Pop-Up
In May, htown store joined forces with the iconic brand GUESS USA for a month-long exciting collaboration.
A Wild (GUESS): An Evening With htown And GUESS USA
On Thursday the 16th of May; We opened our 150 Shoreditch High Street doors to celebrate GUESS USA SS24, A collection making waves for its 1984 ‘Splash’ origin.
Sleaze to Sleek: htown's Summer Festival Bible
Here at htown, we celebrate another year around the sun. Let us discuss our readily available style guide for another serene summertime.
