Amidst the backdrop of a (S)painful loss, the European Football Championships draw to a close, marking the end of a rollercoaster summer for England supporters. Throughout a tumultuous season, We have seen electrifying matches with the dress codes to match. Clutching onto meshed polyester, St. George Crosses , and a pint of the good stuff, we find solace and solidarity in the shared passion of sporting. With speculation and style arising from the tournament, here's htown’s breakdown of what's hot and happening, on and off the pitch.
1) UM(BRO) Jersey's
"If you kill it, It will come back stronger."
Spurred by the excitement of the summer tournament, Aries Arise has teamed up with sportswear giant UMBRO for a new collection inspired by British football archives. Celebrated by English football fans, the 8-piece collection features blues, reds, and whites. It includes goalkeeper and classic jerseys along with football accessories, marking the third instalment of their collaboration. Launching on June 12th, just before the England teams debut in the 2024 European Championships, the collection showcases intricate details like the English Rose pattern and Aries' Latin mantra: "If you kill it, it will come back stronger."
Shop Aries x UMBRO at htown store
2) Short Sporting Shorts
This summer's sports season, featuring the annual Wimbledon tournament and the excitement of the Euro's, sparked a revival of men's short shorts. From pitch side to running clubs, polyester shorts are at the heart of the athleisure trend. The media is buzzing with examples of innovation, such as Irish actor Paul Mescal's ensemble and Dolce & Gabbana’s latest designs. At their 2024 show, Dolce & Gabbana unveiled sleek, slinky shorts on the runway. Meanwhile, London designer Saul Nash introduced the 'Beach Short'—crafted from recycled polyester, combining functionality with a minimalist length.
Shop Saul Nash at htown store
3) Supporter's Scarves
The iconic footie scarf is found draped proudly around our necks nationwide. From pioneering team designs to stylish fashion brand renditions, this accessory has become a symbol of pride and style. The passion for football scarves has entered the high fashion world. Stylist Rachel Wang, @rachelwangstudio was spotted in New York wearing a Vetements Scarf reminiscent of team designs, featuring striking cobalt blue and lemon colours. Over time, streetwear interpretations of the trend are emerging, with Aries Arise leading the way. Their designs blend edgy graphics with high-quality materials, redefining modern casual wear. This approach resonates with a streetwear audience and football fanatics alike.
Shop Aries at htown store
4) Pull Up Your Socks!
Sporting socks may be synonymous with muddied pitches and grass stains, but today they've evolved into a quintessential athleisure accessory. With a trajectory that has been seen amidst street-style looks globally. Bella Hadid, @bellahadid was spotted in New York with her boyfriend Marc Kalman, swapping out a pair of football boots, for a pair of patent leather heels and calf-length Nike socks. As demonstrated by the Lionesses’ victory in the 2022 European Championships - The flexibility of Menswear within a feminine realm is important to both the fashion industry and sport. Why not pair with both our Rassvet Logo Socks Knit and Martine Rose Beaded Square Toe Loafers to add an athletic finish to your look.
Shop Rassvet at htown store
5) Sporting Sunnies
A sporting summer essential. The sunglass style has made its way from run club to runway. With hyper-exaggerated features and vibrant colour displays, these glasses are enough to dramatise any look. With a summer of international games to keep your eyes on, sports fans and athletes are likely to have a pair within grasp. This season, Port Tanger expanded their previously adored sunglasses line keep your eyes peeled for the Port Tanger Manuka-Amber Soledad Sunglasses or the Port Tanger Fig-Amber Summa Sunglasses which execute sporting style effortlessly.
Shop Port Tanger at htown store
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Words - Elise-Mai Duffy (@elise.duffy)