GUESS USA

Guess USA, the American division of Guess that is dedicated to collaborations and production of premium products, has become since the 80s one of the pillars of contemporary American aesthetics – aesthetics that the brand wanted to celebrate by starting a collaboration with Eli Russell Linnetz, one-man-show of contemporary American fashion who founded and directs the ERL brand,  recently seen on A$AP Rocky at the Met Gala, but he is also a photographer and actor. He will take care of the image and rebranding of a collection designed by Nicolai Marciano, son of Paul Marciano who is the co-founder and creative director of Guess