Crafted in London, The powerhouse jewellery brand SWEETLIMEJUICE debuted in 2019. With a citrus-infused brand name, these handcrafted metal pieces are the perfect silverware for your Spring/Summer wardrobe. Constructed using the best ethically sourced gemstones, sustainable brand ethos and a group of artisanal designers, this brand is moving from strength to strength. Explore the refreshing appeal of SWEETLIMEJUICE in store, from July.
‘SLJ’ or SWEETLIMEJUICE (@sljlondon), was founded by Jovy Hon and her co-founder Simpson. Landing on the brand's Instagram page; I was met by the powerful mantra 'Nue Punk. Precious Jewellery’ (@sljlondon), followed by an advertisement for their latest pop-up display in Hackney. Partnering up with fashion giant Ancuta Sarca (@ancutasarca), The time is now when it comes to SWEETLIMEJUICE. The vivid design concepts are enough to free the imagination, zooming in on one in particular, the ‘Eryn Link’ reveals the skeletal structural remains of a pufferfish, while the ‘Burgeon Metal Zong’ challenges a floral bloom amid adversity.
SWEETLIMEJUICE X ANCUTA SARCA POP-UP
SWEETLIMEJUICE x ANCUTA SARCA Summer Pop-Up (198, Hackney Road, London, E2 7QL) From the 10th-12th of August 2024 Opening Times - 10am - 6pm (@sljlondon)
‘As a brand, the focus is placed on the need for innovation and re-interpretation of traditional handcrafting techniques, the result of which is inimitable, gender-fluid and thought-provoking contemporary luxury. An echo of questions asked during design can be found in the pieces. This charter is epitomised through the signature ‘stone swaddling’ technique, bolstered with a treasured personal bonding between maker, wearer and object.’ - SWEETLIMEJUICE
SWEETLIMEJUICE x ANCUTA SARCA Summer Pop-Up (198, Hackney Road, London, E2 7QL) From the 10th-12th of August 2024 Opening Times - 10am - 6pm (@sljlondon)
Today, the brand plays a testament to the handwork at the hands of the jewellery industry. SWEETLIMEJUICE is clear in its message of sustainability, working with recycled scrap metals, embodying carbon-neutral delivery systems and paying fair wages to manufacturers. The brand also uses 3D printing, a powerful design process that controls energy consumption and reduces product waste. The transparency within the innermost workings of the company highlights the power behind the strong ethos. Nestled into the website, is a guide of care for all of the brand's products. With condition and care at the forefront of the brand, SWEETLIMEJUICE places the customer first every time.
More information about the brands sustainable efforts can be found on their website.
'Object of one's mind for the modern observing eyes.' - SWEETLIMEJUICE
From July, we have collected our favourite SWEETLIMEJUICE pieces which will be available to purchase through htown store. Amidst the selection, you can find the glittering likes of the ‘Sweet Lime Juice Eyrie Trillion Ring’ and the fan-favourite ‘Crucifix’ designs such as the gleaming design ‘Sweet Lime Juice Split Crucifix Noca Foundry Necklace’. With different sizes available, there's something for everyone online and in-store. Sweeten up your summer with SWEETLIMEJUICE.
'The brand maintains an unwavering emphasis on innovation, offering gender-neutral and thought-provoking designs that resonate with discerning audiences worldwide. Every piece of jewllery from SLJ represents a cherished bond between the artisan and its wearer, weaving a narrative of craftsmanship and nue-punk elegance.' - SWEETLIMEJUICE
LOLITA (@lola__lolita) SWEETLIMEJUICE, Clash Magazine
SWEETLIMEJUICE, Fucking Young!
Shop SWEETLIMEJUICE at htown store
Words - Elise-Mai Duffy (@elise.duffy)