Editorial
The Fifth Year: htown's Intimate Celebration
On an evening in September, family, friends and collaborators gathered together to celebrate htown's fifth birthday. A space that has expanded from an independent concept store and is now a gentle force of energy within London's fashion landscape. A celebration of five years, championing emerging designers, diversity and community.
SOREL: When Practicality Meets Contemporary Design
In London, where long commutes, erratic rain, and frigid temperatures necessitate footwear that can keep up, SOREL l has become a mainstay. Read SOREL’s progression here.
From Vancouver to London: Purple Brand's Streetwear Evolution
Purple Brand, the Vancouver-born cult denim label, makes its London debut at htown. Fusing luxury craftsmanship with gritty streetwear, the brand brings its bold aesthetic, hip hop credibility, and all-season versatility to one of the world’s most progressive fashion capitals
CAMPERLAB breaks boundaries at htown
CAMPERLAB is the punk-leaning sister label and spin-off of the heritage and experimental brand Camper. A courageous label, that connects radical architectural design with ethical production. Successfully breaking new ground with every collection. The vision is both contradictory and curious, where surrealist textures, bold silhouettes and sustainability meet.
Refreshing New Brand ‘SWEETLIMEJUICE’: SS24 Silvers
Crafted in London, The powerhouse jewellery brand SWEETLIMEJUICE debuted in 2019. With a citrus-infused brand name, these handcrafted metal pieces are the perfect silverware for your Spring/Summer wardrobe.





