Editorial
The Fifth Year: htown's Intimate Celebration
On an evening in September, family, friends and collaborators gathered together to celebrate htown's fifth birthday. A space that has expanded from an independent concept store and is now a gentle force of energy within London's fashion landscape. A celebration of five years, championing emerging designers, diversity and community.
SOREL: When Practicality Meets Contemporary Design
In London, where long commutes, erratic rain, and frigid temperatures necessitate footwear that can keep up, SOREL l has become a mainstay. Read SOREL’s progression here.
From Vancouver to London: Purple Brand's Streetwear Evolution
Purple Brand, the Vancouver-born cult denim label, makes its London debut at htown. Fusing luxury craftsmanship with gritty streetwear, the brand brings its bold aesthetic, hip hop credibility, and all-season versatility to one of the world’s most progressive fashion capitals
Martine Rose SS26: Where Masculinity Meets Market Day
Martine Rose's Spring/Summer 2026 collection marks a notable return to her London roots. In response to the British Fashion Council’s decision to withhold their annual June shows this year, the BFC New Gen alumna took matters into her own hands - staging a self-orchestrated showcase.
Future in frequencies: Kaytranada comes to htown
htown set the stage for a groundbreaking pop-up celebrating two of Canada’s most influential creative forces. Genre-blending producer Kaytranada and utilitarian inspired menswear designer, Spencer Badu. The night fused sound and style meticulously into an experience that reflects both artists vision of bold, refined and experimental.
It’s All Kicking Off: htown’s Sporting-Summer Staples
Amidst the backdrop of (S)painful loss, the European Football Championships draw to a close, marking the end of a rollercoaster summer for England supporters. Throughout a tumultuous season, memories abound—from electrifying matches to our wardrobes.
