Oscar Ouyang doesn't approach design like most people. Where others work with what already exists, he's more interested in building things from scratch— starting with the material itself. The Central Saint Martins Fashion BA and MA graduate founded the brand with Yibo Chen, who also graduated from Royal College of Arts MA Fashion.
Oscar Ouyang focuses on gender-neutral fashion and knitwear, with a particular emphasis on sustainable knitwear and textile practices. Drawing inspiration from military wear, nature, and edgy street style, Oscar Ouyang's unique aesthetic introduces a fresh perspective to traditional craftsmanship in his products.
