Brighter Days Ahead With ERL

Brighter Days Ahead With ERL

Another brand that has joined the htown roster this summer is none other than the renowned ERL.

The celebrated brand, recently founded by Eli Russell Linnetz in Los Angeles, has proven its significance in today's broad market through the adoption of striking colours and gorgeous textures abound. The speedy rate of success doesn't come as a surprise, with Linnetz' past experience in creating alongside names like Kanye West and Lady Gaga to name a few. The fruition is only just beginning.

Now that summer is around the corner, ERL seemed more than fitting to join htown for the warmer season- with gradients and palettes that evoke a summers day to our inner eye. 

Photo by Scott Duncan (IG: @scttdncn)


See for yourself, first drop is available online now.