Currently stocked at freshly launched London store htown, AGR makes the sort of technicoloured knitwear that wouldn’t have looked amiss on the dancefloor of the Haçienda, or London’s Twice as Nice. If you think woolly jumpers are just for grannies, then AGR would be like going into an old people’s home after double-dropping a tab of acid.
SS21 sees the designer continue her love for stripes, clashing patterns and the mismatching of textures. Looking specifically to punk and grunge silhouettes, standout pieces include in-your-face mohair jumpers, cosy cargo trousers and ribbed twinsets in slinky proportions.
SS21 is heavily influenced by grunge and punk culture, which is referenced through graphic brushed mohair jumpers and cotton striped ribs. Elsewhere, AGR has used techniques such as hand dying, bleaching and screen printing to further reinterpret classic knitwear items, while womenswear pieces nod to the designer’s love of Lycra in a color palette inspired by Notting Hill Carnival.
The campaign images are inspired by “movement, music and social interactions.” The campaign imagery references old school Benetton adverts, with models chosen for their energy and character, emphasizing personalities that match the bold collection.
