Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Her innate authenticity and commitment to modernity have helped to create collections that retain their underground cult credentials while achieving global success. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear.