Priya Ahluwalia launched her eponymous multi award-winning label in 2018, after graduating from the MA Menswear course at The University of Westminster. The label combines elements from the designer’s dual Indian-Nigerian heritage and London roots and explores the potential of vintage and deadstock clothing by giving existing textiles a new life through various methods of craftsmanship. Considering every aspect of the design process, Ahluwalia works with responsible sourcing and manufacturing techniques to ensure sustainability is at the forefront of the brand. With the designer’s background being at the core of Ahluwalia, the brand incorporates traditional textile techniques to create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic.