htown hosts: EYTYS ‘Capriccio’ SS24

Last week, We partnered with EYTYS to celebrate their new collection - ‘Capriccio’. From Campania to Capri, the collection details coastal cruising and the city break sublime. The buttery leather jackets fit with tassels, iconographic t-shirts and shredded denim feel fitting for a European city-hop. 

Manteca @manteca_london, home to
Manteca /@manteca_london, home to 'nose-to-tail' Italian dining
htown hosts intimate dinner for the Capriccio SS24 collection at Manteca, Shoreditch
htown hosts intimate dinner for the Capriccio SS24 collection at Manteca, Shoreditch

"EYTYS is an independent, Stockholm-based fashion brand founded in 2013 by Creative Director Max Schiller. The brand started from a desire to break footwear design boundaries, a vision that later grew to include jeans and ready-to-wear. EYTYS believes in refining and elevating classics to fit a contemporary context. The unisex collections are created by exploring bold proportions while embracing traditional quality and craftsmanship."

Wednesday 3rd of April: Dinner at Manteca, Shoreditch

The first of our week's events took place on Wednesday; at Curtain Road's, Manteca. We hosted an intimate dinner party along with the EYTYS team. Manteca - a ‘nose-to-tail’ Italian-inspired restaurant, felt like the perfect setting for SS24—home to in-house salumeria, hand-rolled pasta, fire-cooked cuts to share and an amari-focused cocktail list. The guests were spoilt for choice with a bountiful menu. 32 friendly faces arrived at the venue; with conversations surrounding collections, cuisine and campari. Plates of wild-farmed focaccia and duck ragu were consumed while guests engaged in all things EYTYS.

The Guestlist

Amidst the guestlist, were Jordan Hames, Callum Mullin and Leo Mandella, all wearing EYTYS favourites. This collection has something for everyone. The layering of the tanks including the 'Ivy White' and 'Knox Sand'  celebrate this season's elevated basics. EYTYS know how to design harmonious fusions of timeless sophistication and contemporary flair. The tailoring of the 'Scout Trousers'  design can only emphasise the craftsmanship and customisation enhanced by a tailored fit. 'Scout'  complements the body shape, resulting in trousers that not only look exceptional but also feel comfortable and effortless to wear.

Guests wearing The  EYTYS
Guests wearing The EYTYS 'Damon Denim Jacket'
Guests enjoying aunthentic Italian cuisine at Manteca, Shoreditch
Guests enjoying authentic Italian cuisine at Manteca, Shoreditch

The guests were seen in good spirits, parading the new collection. As seen above, The Damon Denim Jacket, with fierce red adornments matched with accompanied tassels, stole the show. The athleisure wear in this collection had a motocross feel as if stepping out from the streets of Monaco, or the Milan Monza Circuit. EYTYS further paid homage to the language and lifestyle of the region. The souvenir ‘Extra Virgin’ slogan ensemble ‘Zion Tee’ and ‘Lexi Baseball Cap’ feel like an undeniable nod to Italian cuisine. Meanwhile, guest Callum Mullin was seen wearing the EYTYS Pecan Genesis Coat, the perfect transitional layering piece. EYTYS did a good job of elevating their basics for another season, an (Italian) job at that.

htown hosts
htown hosts 'Capriccio' SS24 at Manteca, Shoreditch

Thursday 4th of April: htown store x EYTYS, Shoreditch

htown hosts an in-store event for
htown hosts an in-store event for 'Capriccio' SS24 collection 
Harry Fisher, htown CEO @htwnldn, wearing Eytys Damon Jacket and Benz Bronze Jeans
Harry Fisher, htown founder @htwnldn, wearing EYTYS Damon Jacket and Benz Bronze Jeans

Working with EYTYS feels like a match made in heaven. Fast forward a day, and we have installed our window display with the collection artwork. The front-of-store sticker celebrates all things SS24. A beaming television set with an idyllic Italian campaign frames the two rails of EYTYS newness. 

On Thursday we hosted a launch party for the new collection. We opened our 100 Shoreditch High Street doors from six til eight. Partnered with favourite tinned cocktails from MOTH, the cheerful in-store morale brought about a SS24 success story. Here are some of our favourite styled pieces worn by guests over two days of seasonal celebration. 

This is how our guests styled EYTYS Spring/Summer '24

htown x EYTYS SS24
htown x EYTYS SS24
htown x EYTYS SS24

If you're looking for ideas to refresh your Spring/Summer wardrobe, EYTYS is your recipe for greatness.

Buona Estate!

Shop EYTYS here 

Photography - James Barber

Words - Elise-Mai Duffy