Under the glow of East London’s creative pulse, htown set the tone for a memorable evening—a cross-cultural pop-up, where style spoke as loudly as sound. The night spotlighted two of Canada’s influential and forward-thinking creatives: visionary fashion designer Spencer Badu and genre-blending music producer Kaytranada.
A Night of Sound, Style, and Signature Merch with Kaytranada
Timed perfectly with Kaytranada's sold-out London tour, this event took place during one of the busiest weeks in the city's calendar. Yet even amidst a packed schedule, the Montréal-born producer carved out space for something special. Fusing style and sound in a way few others have.
Known for his dynamic mix of electronic, hip-hop, and R&B, Kaytranada brought his unmistakable energy to the space, transforming it into a hub of music and fashion combined. Fans lined up around the block, eager not only for a chance to catch a glimpse of the artist but also to get exclusive merchandise signed in person.
Inside, guests browsed exclusive merch, the centerpiece of which was a limited-edition crewneck. Featuring a bold screen-printed graphic and cut in Badu’s signature silhouette, the piece reflected both Kaytranada’s slick, genre-hopping aesthetic and Badu’s architectural approach to clothing. It wasn’t just a garment—it was a statement. Kaytranada's influence extended beyond the music, shaping the mood and the visuals in-store. His presence helped turn the event into a cultural moment, redefining the boundary between artist and audience - a strong reflection of Kaytranada's ability to move effortlessly between sonic innovation and cultural relevance.
A Meeting of Minds
Badu’s work has always centered on the idea of uniform—a functional, culturally rich approach to design that challenges conventional gender norms. His recent offerings include unisex knitted polos with integrated intarsia ties and asymmetrical soccer-inspired tees that drape with ease, pushing the envelope of contemporary design.
Explore the collection below.
But this wasn’t just a collaboration for the sake of hype—it was a meeting of minds. Badu and Kaytranada share a commitment to breaking molds and redefining creative boundaries. This event showed what’s possible when music and fashion come together not just to sell, but to say something—about identity, innovation, and the culture we live in today. In many ways, the collaboration with Kaytranada was a perfect pairing: both artists defy categorisation, embracing fluidity and indiviuality within the sound and style realm.
Words - Caitlin Davidson @caitlindavidsxn