On an evening in September, family, friends and collaborators gathered together to celebrate htown's fifth birthday. A space that has expanded from an independent concept store and is now a gentle force of energy within London's fashion landscape. A celebration of five years, championing emerging designers, diversity and community.

Purple Brand, the Vancouver-born cult denim label, makes its London debut at htown. Fusing luxury craftsmanship with gritty streetwear, the brand brings its bold aesthetic, hip hop credibility, and all-season versatility to one of the world’s most progressive fashion capitals